72 hours without milk was an amazing success. In total we had 4,182 people participate on our 72hrs app and another 4,939 sign up on our Facebook page. After deducting approximately 4% duplicates, we’ve reached a grand total of 9,121 individuals.

In addition 25 companies committed to the cause which brings our total savings to 6,824.35 kg CO2e. How much is that? The equivalent of 85,304,500 hours shaving with an electric razor. So congratulations to everyone who participated, even our bearded friends who aren’t remotely interested spending 85,304,500 hours shaving.